U.S . Ecommerce Sales Report: 2018 Thanksgiving Day, Black Friday, Cyber Monday

A story of remarkable eCommerce holidays sales growth has been extended this year as well. Revenue on Thanksgiving Day, Black Friday and Cyber Monday bringing much needed happiness on the faces of nervous merchants. Sellers has started their discounts earlier as compare to previous year and shoppers gave the utmost attention throughout the season of holidays.

Beginning from Thanksgiving day, shoppers continue to shop on both online and offline retail stores. However, store visits were down about 1.7% on Thanksgiving and Black Friday but trend remains the same as compare to the last three years with little downfall on Black Friday.

As the day passed, more shoppers turned online to search and grab the deals online.

Thanksgiving Day

Thanksgiving  Day saw a surge in online spending in the U.S. with purchase growing 28 percent to $3.7 billion compared to last year’s  2.7 billion, according to adobe analytics.

While mobile shopping remains trending, Desktop still won the revenue race due to increasing numbers of cart abandonment on mobile devices.

Black Friday

The day followed by Thanksgiving expected to hit the new records. However, Adobe Analytics reported the purchase numbers growing 23.6%  to 6.22 billion as compared to last year’s 5.03 billion.

According to a statement from Shopify – an online selling platform, “Retailers selling through shopify have genereated sales more than $573 million on Black Friday and at the peak sales reached more than $32 million an hour. “

Cyber Monday

Sales trend on Thanksgiving and Black Friday continued to grow on Cyber Monday in U.S. Ecommerce History about 18% and hit the $7.9 billion mark as compare to last years’ s $6.6 billion.

“Mobile devices alone managed to achieve $2.8 billion sales on the day,  almost  36%  of the overall day. Whereas smartphones are considered to achieve 27.7% sales by capturing the numbers about $2.2 billion.


Amazon has said that Cyber Monday was the biggest ever shopping day in their 24 years history. Company didn’t reveal the exact figures of sales in terms of Dollars $$ but As per the Bloomberg, Bezoz ended cyber monday with 5% more net worth than he had at the beginning of it. Amazon shares shot up by 5.3%  throughout the day.

Amazon emphasize on best deals along with Free shipping ( 5 to 8 days delivery ) with No minimum purchase, No prime membership required.

Amazon utilized $ Dollar driven discounting methodology ranging from $20 OFF – $500 OFF  ( Sony a7R II Mirrorless Camera )

Other Amazon Deals: Top Amazon Deals, Gifts Under $50, Amazon Devices, Toys Deals, Gaming and Smart Home & TV and much more.

The majority of deals were from Electronics Devices. However, Toys deals went also equivalent.

Report Summary

Mobile conversions are effectively increasing year over year but desktops are still used heavily and took the advantage wherever mobile commerce failed to give good customer experience.  As reported by Shopify, Fashion remains the major category for Black Friday – an average order was worth $87 among more than 6,50,000 merchants. However, Cyber Monday gave boost to the sales of Electronics items, specifically TV’s, Desktops and Laptops.

Moving beyond 5 days season, Christmas is yet to arrive and hope, the merchants and shoppers are both prepared with the list of items to sell and purchase.



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