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Performance Marketing

Advertising that
pays for itself.

Keyword research, sponsored ads, and ROAS-obsessed campaign management across Amazon UK, UAE, and India — built on real data, not guesswork.

11.11x
ROAS · Amazon UK
9.24x
ROAS · Amazon UAE
1,774%
Sales growth · 30 days
£0
Wasted budget on guesswork
Phase 01

Keyword Research & Market Intelligence

Before a single pound is spent on ads, we map the full search landscape — high-volume organics, sponsored opportunities, and the exact terms your buyers type.

Keyword research: organic & sponsored rank data
Helium 10 · Cerebro Organic & Sponsored Rank · Jul–Aug 2023
🔍
Organic Rank Mapping

We track every keyword where your ASIN naturally surfaces — including long-tail and brand-adjacent terms competitors overlook — and score them by search volume and rank velocity.

Sponsored Opportunity Gaps

Side-by-side organic vs. sponsored rank analysis reveals which high-volume terms are under-bid. These become the first targets for precision ad spend — low competition, high intent.

📊
Market Xray & BSR Analysis

Category-level revenue analysis surfaces total addressable market, average BSR, and competitor review velocity — so every campaign starts with a complete demand picture.


Market Intelligence

Helium 10 Xray: rug pads market research
Helium 10 · Xray Search volume 4,023 · Total market revenue $11.7M · Avg. BSR 48,108
Phase 02

Category BSR & Subcategory Tracking

We monitor Best Seller Rank across the main category and every relevant subcategory — turning rank data into a live scorecard that guides bidding decisions in real time.

BSR and category subcategory chart
Helium 10 · Market Tracker 360 Beauty & Personal Care · Serums · Aug 2021 – Aug 2023
BSR improvement
This product: 43,823

Against a market average of 45,856 — our campaigns consistently push products above category average BSR within the first billing cycle.

1,558 reviews · 4.5★
Reviews vs. Market Avg.

Review velocity tracking identifies the review gap to close before scaling spend. We layer in follow-up sequences and Vine enrolment to compound social proof alongside paid reach.

📈
Subcategory-level precision

Serums, Body Washes, and Masks are tracked independently. Budget allocation shifts weekly based on where rank momentum is highest — maximising organic lift from ad halo effect.

Phase 03

Sponsored Ads That Actually Convert

Precision keyword targeting, negative match sculpting, and continuous bid optimisation — we run campaigns the way a quant trader runs a book: data in, decisions out.

£11,462
Total Sales · UK Campaign
11.11×
ROAS · Amazon UK
359K
Impressions Delivered
£1,031
Total Spend · UK
Amazon UK · Sponsored Products 11.11× ROAS
Amazon UK campaign: ROAS 11.11
AIRLOONS Spend £1,031 → Sales £11,462 · Mar–Dec 2024
Amazon UAE · Sponsored Products 9.24× ROAS
Amazon UAE campaign: ROAS 9.24
AND Enterprise Spend AED 1,545 → Sales AED 14,288 · Feb–Mar 2024
9–11×
Sustained ROAS across markets

These aren't launch spikes — they're sustained ratios maintained over 60–90 day windows, across different categories, currencies, and competitive landscapes. The methodology is repeatable.

Phase 04

Compounding Sales Growth

When keyword, listing, and ad strategy align, results compound. Organic rank improves, conversion rate rises, and the cost of every sale falls — month over month.

Product sales and units growth chart
Amazon Seller Central · India Sales ↑1,774% vs prev 30 days · Units ↑1,790%
1,774% sales growth
1.052M INR in 30 Days

From near-zero to 1.052M INR in product sales within a single 30-day window. The lift came from aligned keyword targeting, optimised listing copy, and structured PPC build-out launched simultaneously.

1,790% unit growth
1,682 Units Sold

Unit velocity accelerated week-over-week — not a single day spike. Consistent unit flow trains the A9 algorithm, improving organic placement and reducing cost-per-click over time.

🔁
The Compounding Loop

More sales → better BSR → higher organic rank → lower ACoS → reinvested in scale. We structure campaigns from day one to enter this loop as fast as possible.

How it works

Our Campaign Process

Every brand gets a bespoke playbook. No shared audiences, no templated bid strategies — just a structured process executed with precision.

🗺️
Market Mapping

Xray the full category, identify TAM, average BSR, and revenue distribution. Set realistic targets before spending a penny.

🔑
Keyword Architecture

Build a tiered keyword universe: head terms, long-tail, competitor brand, and ASIN targeting. Every match type has a purpose.

🏗️
Campaign Structure

Catch-all discovery campaigns feed exact-match harvesters. Auto and manual campaigns run in parallel with separate budgets and bid logic.

⚙️
Bid Optimisation

Weekly bid adjustments based on ACoS, conversion rate, and rank data. We chase the efficiency frontier, not vanity impressions.

🚫
Negative Match Sculpting

Continuous negative keyword pruning eliminates irrelevant spend. Every wasted impression is a compounding drag — we cut it aggressively.

📋
Reporting & Iteration

Weekly performance reports with clear ROAS, ACoS, and rank movement metrics. Decisions are made with data, communicated in plain language.

Ready to scale?

Let's build a campaign
worth running.

We work with brands that are serious about profitable growth. Share your ASIN and we'll return a free market opportunity analysis within 48 hours.

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