The Situation
Two core problems holding back growth
When PitchMunks began working with Bhujialalji, the brand had strong offline heritage but struggled to translate that into meaningful online performance on Flipkart.
Key Challenges
👁️
Challenge 01
Brand visibility was critically low at just 34% in January 2023 — products were not surfacing in relevant search results, limiting organic discovery.
📦
Challenge 02
Sales volume was inadequate. Despite having a quality product range, conversion rates and units sold were far below the brand's potential on the platform.
🔍
Challenge 03
Content scores across titles, keywords, descriptions and A+ content were weak — making it hard for Flipkart's algorithm to rank and recommend the brand's listings.
PitchMunks Plan of Action
1
Brand Visibility — Content Overhaul
Improved listings through strategic keyword stuffing in titles, bullet points and descriptions. Launched multiple combo SKUs to capture a wider set of search intents and maintain consistent shelf visibility.
2
Sales Volume — ROI Campaigns
Designed and launched performance ad campaigns on Flipkart with a clear focus on return on investment — targeting high-intent shoppers in the Namkeen and Snacks category for maximum conversion efficiency.
3
A+ Content & Discoverability
Built out A+ content modules and improved keyword share to push discoverability scores from near zero to above industry benchmarks — ensuring Bhujialalji appeared in more browsing and search placements.
Results Achieved
From 34% visibility to 100% — and 5× the sales
Within months of PitchMunks' intervention, Bhujialalji's Flipkart performance underwent a dramatic transformation across every key metric.
34% → 100%
Brand Visibility
Jan '23 to May '23 — full category presence achieved through content and keyword strategy
5×
Sales Volume Growth
Units sold multiplied 5x driven by better discoverability and targeted ad spend
₹4.19L
Gross Sales by Aug '23
Up from ₹6,312 in Feb '23 — a 47× revenue increase in under 7 months
Product Listing
Optimised combo listings on Flipkart
PitchMunks restructured Bhujialalji's Flipkart presence with multi-product combo packs — improving basket size and capturing broader search terms in the Namkeen category.
Live Flipkart Listing — Bhujialalji Combo Pack (5 × 150g)
Listing Optimisations
- ✓ Keyword-rich titles covering all 5 product variants
- ✓ Combo packs launched to improve basket value and search breadth
- ✓ Competitive pricing at ₹213 (26% off ₹290) to drive conversions
- ✓ Coupon and bank offer strategy to capture deal-seeking shoppers
Impact on Metrics
- ↑ Keywords score: ~50% → 90%+ (Feb to May)
- ↑ Discoverability: 25% → 75% (Feb to May)
- ↑ Description score: 25% → 85%+ (peak)
- ↑ A+ Content: 3% → 90%+ (peak)
Digital Share Analysis
Content scores transformed across every dimension
PitchMunks tracked content share performance across 8 key metrics — the trajectory from Feb '23 to May '23 shows a consistent and dramatic improvement across the board.
90%+
Keywords Score (May '23)
85%+
Description Score (May '23)
83%
Image Score (May '23)
75%+
Discoverability (May '23)
| Metric |
Feb '23 (Baseline) |
May '23 (Peak) |
Change |
| Title Score |
~25% |
~70% |
↑ +45pp |
| Bullet Points Score |
~35% |
~75% |
↑ +40pp |
| Images Score |
~43% |
~80% |
↑ +37pp |
| Description Score |
~43% |
~87% |
↑ +44pp |
| A+ Content |
~3% |
~90% |
↑ +87pp |
| Keywords |
~50% |
~90% |
↑ +40pp |
| Discoverability |
~25% |
~73% |
↑ +48pp |
Sales Share Analysis
Revenue scaled 47× in under 7 months
Gross sales grew from ₹6,312 in February 2023 to ₹4,19,000 by August 2023 — with unit sales following the same steep trajectory, reaching 1,434 units a month.
₹4,19,000
Peak Monthly Revenue (Aug '23)
1,434
Units Sold (Aug '23)
47×
Revenue Growth (7 months)
| Month |
Gross Sales (₹) |
Gross Units |
MoM Growth |
| Feb '23 |
₹6,312 |
30 |
Baseline |
| Mar '23 |
₹8,922 |
39 |
↑ +41% |
| Apr '23 |
₹29,505 |
146 |
↑ +231% |
| May '23 |
₹78,161 |
381 |
↑ +165% |
| June '23 |
₹1,95,000 |
785 |
↑ +150% |
| July '23 |
₹2,92,000 |
982 |
↑ +50% |
| Aug '23 |
₹4,19,000 |
1,434 |
↑ +43% |
Brand Overview
About Bhujialalji — Swaad Ka Khazana
A heritage namkeen brand with a rich portfolio of authentic Indian snacks — from Bikaneri Bhujia to Chatta Meetha, Soya Crunch, Chiwda Mixture and more.
Bhujialalji Product Range
🌾
Heritage Brand
Authentic Indian Namkeen with decades of trust
📦
Wide SKU Range
Bikaneri Bhujia, Soya Crunch, Chiwda Mix & more
🏪
Flipkart Marketplace
Scaled from near zero to a high-performing e-commerce channel
