Amazon Advertising Case Study

Airloons
Takes Flight

From keyword research to live global campaigns — how PitchMunks scaled Airloons' Helium Balloon Kits across UAE, USA & UK on Amazon.

🇦🇪 UAE — Amazon.ae 🇺🇸 USA — Amazon.com 🇬🇧 UK — Amazon.co.uk Sponsored Products Sponsored Brands
7.05
ROAS · UAE
9.15
ROAS · UK
5.57
ROAS · USA
3 mkts
Live Markets
Step 01 — Keyword Intelligence

JungleScout Keyword
Research & Listing Build

Before a single dollar was spent on ads, we built the foundation — a keyword universe of high-intent, high-volume search terms, woven directly into the product listing using JungleScout's Listing Builder.

JungleScout Listing Builder — Live
JungleScout Listing Builder screenshot
🔍
22
Total keywords used in listing
📊
84%
Search volume generated by used keywords
✅
176/200
Product title characters — fully optimised
📝
1,075
Product description characters
Top Keywords Captured
helium tank · 24,107 helium balloon · 5,861 small helium tank · 273,683 helium tank for balloons at home · 200 portable helium tank · 952 small helium for balloons · 884 helium balloon kit · 713 jumbo balloons helio para inflar globos
1
Keyword Extraction
Scraped competitor ASINs to build a bank of 30+ high-intent search terms with monthly search volumes.
2
Listing Injection
Keywords woven into Title, Features & Backend Search Terms to maximise organic indexing.
3
Ad Targeting Seed
Same keyword universe fed into Sponsored Products campaigns as exact & phrase match targets.
🇦🇪 United Arab Emirates

Amazon.ae Campaign Performance

Launched Sponsored Products across helium balloon & party supply categories. UAE showed exceptional ROAS driven by celebration & event demand.

advertising.amazon.ae — Campaign Manager
UAE Amazon Ads Dashboard
AED 16,445
Total Spend
AED 116,007
Total Sales
7.05
ROAS
14.18%
ACOS
Campaign Highlights
  • 7× return on ad spend — highest efficiency across all three markets
  • Strong peak in Jan 2024 driven by New Year & celebrations season
  • AED 14.18% ACOS — well below the 20% target threshold
  • Multi-country campaign structure via AND Enterprise LLC account
Campaign Strategy
Sponsored Products Auto + Manual Campaigns Exact Match Bidding Category Targeting Seasonal Budget Boost Bid Optimisation
🇬🇧 United Kingdom

Amazon.co.uk Campaign Performance

UK market launch focused on disposable helium tank kits. ROAS hit 9.15 — the strongest return across all markets — driven by party season demand in Q1 2024.

advertising.amazon.co.uk — Campaign Manager
UK Amazon Ads Dashboard
£1,869
Total Spend
£17,106
Total Sales
9.15
ROAS — Best Market
10.93%
ACOS
Campaign Highlights
  • 9.15 ROAS — best-performing market of the three regions
  • ACOS of 10.93% — exceptionally efficient ad cost ratio
  • Rapid scale from Jan 2024 launch with spend × sales peak in Feb
  • Tooltip data shows £437 spend → £3,333 sales on Apr 1, 2024
Campaign Strategy
Sponsored Products Phrase Match Keywords Competitor ASIN Targeting Dynamic Bidding Party Season Boost Portable Helium Category
🇺🇸 United States

Amazon.com Campaign Performance

The largest and most competitive market. USA campaigns ran across Sponsored Products & Sponsored Brands, targeting the helium tank and party supplies niche with precision keyword bidding.

advertising.amazon.com — Campaign Manager
USA Amazon Ads Dashboard
$946
Total Spend
$5,268
Total Sales
5.57
ROAS
17.96%
ACOS
Campaign Highlights
  • 5.57 ROAS achieved in the most competitive Amazon marketplace globally
  • Sponsored Brands ad unlocked brand awareness with Airloons logo placement
  • Single-country campaign targeting US party supplies & helium tank category
  • Jan 5 data: $50 spend → $298 sales demonstrating consistent daily returns
Campaign Strategy
Sponsored Products Sponsored Brands Exact + Broad Match Brand Store Linking Helium Tank Category Kids Party Supplies
🇺🇸 Walmart.com — USA

Walmart Advertising Campaign Performance

Expanding beyond Amazon, PitchMunks launched Airloons on Walmart Advertising — achieving an exceptional 8.02 ROAS with $635 in attributed sales from just $79 in ad spend within the first week.

advertising.walmart.com — Campaign Manager
Walmart Advertising Dashboard
$79.22
Ad Spend
$635.00
Total Sales
8.02
ROAS
0.73%
CTR
38,486
Impressions
280
Clicks
11
Orders
13
Units Sold
Campaign Highlights
  • 8.02 ROAS — strongest return of any single platform in this period
  • 100% New-to-Brand orders — all 11 orders were first-time Airloons buyers
  • 4.64% conversion rate (units) and 3.93% conversion rate (orders)
  • $635 attributed sales with zero Other SKU sales — tight, targeted campaigns
Campaign Strategy
Walmart Sponsored Products 14-Day Attribution New-to-Brand Focus Helium Balloon Category Jan 24–31 Launch Period 100% Brand New Buyers
Live on Amazon

Airloons Helium Gas Cylinder
Live Search Placement

The result of keyword-rich listings and Sponsored Brands campaigns — Airloons appearing at the top of Amazon search results for "helium tank" across the United States.

amazon.com/s?k=helium+tank
● LIVE
Airloons live on Amazon search results for helium tank
Airloons appearing as Sponsored Brand + Sponsored Product on the first page of Amazon.com search results for "helium tank"